Color Factory x MCA
As part of Color Factory’s partnership with the Museum of Contemporary Art Chicago (MCA) during the opening of its Chicago location, a Color Factory ‘Color Walk’ installation was created on the stairs of the MCA Store. Each step was dedicated to a color from Color Factory’s official Chicago color palette, including MCA’s signature yellow. The partnership also includes an exclusive product collection with sixteen SKUs and work celebrating Chicago and featuring art from and inspired by four Color Factory artists and installations.
Sarah led the development of the exclusive products for the MCA collaboration during the six-month partnership in 2022, collaborating with vendors on manufacturing, pricing strategy, and the wholesale process.
The products were sold exclusively at Color Factory and the MCA, both in shop and online. Sarah also led the execution of merchandising across both locations, as well as online, including product placement, in-store signage, display execution, and store layout.